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Paul Rand: American Modernist #2020

Paul Rand American Modernist Combining the experimental formal vocabularies of their European peers with the material demands of American commerce a select number of graphic designers helped inaugurate a new visual language that

  • Title: Paul Rand: American Modernist
  • Author: Jessica Helfand
  • ISBN: 9781884381164
  • Page: 384
  • Format: Paperback
  • Paul Rand: American Modernist By Jessica Helfand, Combining the experimental formal vocabularies of their European peers with the material demands of American commerce, a select number of graphic designers helped inaugurate a new visual language that would revolutionize the role of design as both a service and an art Of this group, none was so accomplished, or would produce as many lasting contributions to this field as Combining the experimental formal vocabularies of their European peers with the material demands of American commerce, a select number of graphic designers helped inaugurate a new visual language that would revolutionize the role of design as both a service and an art Of this group, none was so accomplished, or would produce as many lasting contributions to this field as Paul Rand This handsomely produced volume comprises two essays by internationally esteemed art historian and critic Jessica Helfand, author of the popular Six 2 Essays on Design and New Media.

    • [KINDLE] ↠ Free Read ↠ Paul Rand: American Modernist : by Jessica Helfand ¿
      384 Jessica Helfand
    • thumbnail Title: [KINDLE] ↠ Free Read ↠ Paul Rand: American Modernist : by Jessica Helfand ¿
      Posted by:Jessica Helfand
      Published :2020-05-17T07:40:37+00:00

    1 thought on “Paul Rand: American Modernist

    1. This is a short book containing two essays by Jessica Helfand about Paul Rand, the highly influential 20th century graphic designer.As a practicing designer, the profession increasingly feels blue collar and collaborative, so it was interesting to read these unabashedly academic essays about a lone genius Through her lovely writing, Helfand describes a lot about Rand using few words, capturing a man whose life was paradoxical a much loved curmudgeon, neck deep in academia yet generating a wide b [...]

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