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The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains #2020

The Hacking of the American Mind The Science Behind the Corporate Takeover of Our Bodies and Brains Explores how industry has manipulated our most deep seated survival instincts David Perlmutter MD Author New York Times bestseller Grain Brain and Brain Maker The New York Times bestselling auth

  • Title: The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains
  • Author: Robert H. Lustig
  • ISBN: 9781101982587
  • Page: 180
  • Format: Hardcover
  • The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains By Robert H. Lustig, Explores how industry has manipulated our most deep seated survival instincts David Perlmutter, MD, Author, 1 New York Times bestseller, Grain Brain and Brain Maker The New York Times bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.While researching the tox Explores how industry has manipulated our most deep seated survival instincts David Perlmutter, MD, Author, 1 New York Times bestseller, Grain Brain and Brain Maker The New York Times bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover.Dopamine is the reward neurotransmitter that tells our brains we want yet every substance or behavior that releases dopamine in the extreme leads to addiction Serotonin is the contentment neurotransmitter that tells our brains we don t need any yet its deficiency leads to depression Ideally, both are in optimal supply Yet dopamine evolved to overwhelm serotonin because our ancestors were likely to survive if they were constantly motivated with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction In the last forty years, government legislation and subsidies have promoted ever available temptation sugar, drugs, social media, porn combined with constant stress work, home, money, Internet , with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape.With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well being, and our culture.

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      Published :2019-09-07T21:09:56+00:00

    1 thought on “The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

    1. this excellent review from by an MD gives a clear picture of what this book is aboutI had the opportunity to review Dr Lustig s book and interview him before it was published He is perhaps best known for his brilliant research into sugar and obesity His previous book, Fat Chance which i read was a New York Times Best Seller Lustig is an emeritus professor of pediatrics in the division of endocrinology at the University of California, San Francisco, and a member of the Institute for Health Policy [...]

    2. 3 starsYou will be forgiven if you misunderstand the title Had a friend not explained the content to me beforehand I would never have picked this up.The book is really a medical look at the difference between desire vs happiness, between dopamine vs serotonin The bulk of the book spends its time showing the difference between these two hormones and how it can influence our behaviour I found it absolutely fascinating.Most people picture addiction as a junkie that shoots up with a dirty needle But [...]

    3. Key takeaways Pleasure is linked to dopamine serotonin is linked to happiness Pleasure feels like a high Happiness feels like contentment Too much dopamine stimulating activity will depress serotonin, thereby making you unhappy.How to be happy 1 Be altruistic Be involved in benefitting others lives Have close, healthy relationships.2 Get exercise Sleep Avoid sugar, in all of its forms.3 Take fish oil.4 Stay off screens and reduce your consumerism.

    4. Excellent information but its rough going with this one I found myself reading a paragraph over and over to get the meaning its probably me

    5. The Hacking of the American Mind has important information about how we are getting unhappier and sicker thanks to several factors that are addicting us to bad things and encouraging to value things that don t make us happy It also has advice that can help us change and control those addictions and do things likely to make us happy It reads like a self help book and has some of the breathlessness of that genre, but the book is full of real science and valuable information.Robert Lustig is a phy [...]

    6. Disclaimer My copy of The Hacking of the American Mind is an uncorrected advance proof expected to be a little short of the book s final published form This is evident in that every chapter contains at least a few instances of grammatical confusion in desperate need of an editor which I m presuming will be mostly cleaned up by the book s final publication so I mostly ignore them here That saidLustig takes the reader on an informative but relatively informal tour of building block concepts that, [...]

    7. Finished my neuro science ARC The Hacking of the American Mind The Science Behind the Corporate Takeover of Our Bodies and Brains Much of the science, I d heard about before, but Robert H Lustig presents it in readable everyday language Highly recommend this for folks who are addicted to the other white powder a.k.a sugar , caffeine, alcohol, or junk food Lustig not only paints a clear picture of why your addicted, but what you can do about it.

    8. Dr Robert Lustig has been warning us about added sugar in our diet and the fact that sugar is the culprit of the obesity epidemic and metabolic syndromes in the US and the rest of the world I first learned of Dr Lustig when I came across his lecture he gave at UCSF a few years ago titled Sugar The Bitter Truth video in which he used science to describe all the problems with sugar In this book, Dr Lustig went further and explained the substance, food and behavioral addiction through science in ot [...]

    9. I decided to read this book after hearing an interview with the author He was very articulate, passionate, and knowledgeable about the subject of the book And there is some good material in this book.Lustig argues that the American food industry and government organizations have colluded in bringing about the current health crisis in the U.S and internationally as the Standard American Diet SAD has spread globally Following up on earlier work, he names sugar as the main culprit leading to Metabo [...]

    10. I first came across Dr Robert Lustig when he gave a video presentation called The White Poison at UCSF a few years back It was at times a little over the top of my head since I m not in the medical profession, but it was enough to make me realize just how BAD sugar is Naturally, white poison is the term he used to describe sugar I have always had a love hate relationship with sugar, but finally, after much discipline, and trying to form new habits day in and day out, I have been able to drastica [...]

    11. Dr Lustig shows us that human emotion and behavior are basic brain chemistry Everything we do and feel is the result of chemical reaction The book focuses on the difference between desire vs happiness, between dopamine vs serotonin The bulk of the book spends its time showing the difference between these two hormones and how it can influence our behaviour As another reviewer put it the major take always are Pleasure is linked to dopamine serotonin is linked to happiness Pleasure feels like a hig [...]

    12. Well written and very informational The author presents the material in an entertaining and lively manner His use of humor helps to keep things on a good level also This book is a must read for those interested in taking care of their health I thoroughly enjoyed this book I won this book in a GoodReads Giveaway.

    13. As a result of reading this book I have decided to put all of my money into coffee and sugar and the I will stand the summit of my big rock candy mountain and look down upon you all and you will call me overlord Muahahahahahahaha ha Okay, now that my sugar rush is over I can analyze this somewhat competently First, Lustig does a good job of delineating the difference between pleasure short lived and happiness sustainable Pleasure is derived from the reward pathway and is driven by the neurotran [...]

    14. Dr Lustig connects the dots from our current maladies in America addiction, obesity, depression to the powerful politics of big corporations, and the case he makes is air tight Sure you already know you shouldn t eat too much sugar and you also know that the food industry uses added sugar for taste and shelf life But the extent of their pushing is truly breathtaking and difficult to deny once you understand it Avoiding sweets is not enough Read the labels of all processed foods and you will find [...]

    15. So informative Listened to this but will also read it because there is so much great info that I could not retain by listening He discusses our search for rewards and happiness and our confusion between these two Dopamine and serotonin Sugar and other addictions Fascinating and a blueprint for health.Here is part of an interview with the author Fascinating So there s a neuroscientific basis to the distinction between pleasure and happiness Sure Dopamine is excitatory Neurons want to get excited [...]

    16. A very readable and enlightening book Well reasoned and documented manifesto challenging the reader to learn the difference between pleasure and happiness and how we re being manipulated by big Pharma, big Food, and big Business, and a collaborating government into becoming pleasure addicts at the cost of losing the contentment that comes from non addictive happiness.You ll learn a lot about the difference between dopamine and serotonin and how the brain works and is triggered by what we experie [...]

    17. I recall the other night getting out of an ensemble rehearsal and being hungry I wanted something to eat but I really didn t want fast food sadly the restaurant choices were dismal Lustig s book on how the agri food business has taken control of our diet and what that impact is to our well being is a disturbing revelation There is an answer the 4 C s but its not easy and most people will not bother with them His argument is very relevant to the health care debacle our country is currently experi [...]

    18. Differentiate between reward and contentment Recognize the forces that manipulate reward and stress at the expense of contentment Recognize the chemical and social implications of the relationship between dopamine, serotonin, and cortisol.Live mindfully Exercise Eat well and avoid sugar Sleep well Be a good person Cultivate healthy and authentic relationships Devote your time to causes beyond yourself Reject materialism and the rat race Live simply Live together and embrace the fabric of life Us [...]

    19. Un libro que deja muy claro el circuito de recompensa y se enfoca en la diferencia entre los circuitos de dopamina y serotonina.Robert Lustig logra integrar de manera magistral y ejemplificando en buena forma como es que actualmente prevalece la obesidad, as como otros problemas actuales, como nuestra fijaci n en redes sociales por ejemplo.Este libro ser a magn fico, pero el pensar en teor as conspiradoras, el relacionar la pol tica y exagerar en la condena a los az cares a adidos hacen que se p [...]

    20. An urgent message must readThis book is a sobering call to change As a society we have given into the corporate culture which has lead almost all of us into addiction We are really alienated from one another when we need to be connected This book helps us understand why that is the case.I would recommend this book to all healthcare professionals and policymakers It is good for anyone who is concerned about where our society is heading.I have learned a lot from Dr Lustig s previous work I put his [...]

    21. Dr Robert Lustig has a lot of very important things to say about our state of health in the last forty years or so through his YouTube lectures and interviews In The Hacking of the American Mind, Lustig uses his extensive background in biochemistry and endocrinology to explain how our behaviors healthy and unhealthy are largely the result of how our biochemistry functions depending on our diet and lifestyle The pith of his argument is that happiness and pleasure are not mutually exclusive and th [...]

    22. With a slightly inflammatory title, this book looks at happiness and addiction with both a micro and macro lens I found first half of the book covering the neuroscience of dopamine reward and serotonin contentment to be a little tough going, but the second half was comparatively light and enjoyable The upshot sugar is both highly addictive and the source of most health problems at least for Americans and those who eat like them The author preaches a well rounded lifestyle with contentment produc [...]

    23. Most Important Book of CenturyThis may well be the most important book of our century If we re going to save ourselves, our country and our world we need to begin at home with ourselves, families and communities The solutions are simple and beautiful practically free We re currently closer to being in the matrix than we think Dr Lustig this book is Brilliant and has opened my eyes, connected the dots and made a huge change in my life that will radiate Thank you to you and your family

    24. I struggled with whether to give this 3 or 4 stars I did find this information very useful, and the book has actually help me modify some of my own habits and at the very least understand why they are habits in the first place I did find the book somewhat redundant The information could have been summed up much succinctly, so I found myself getting a little frustrated as it dragged on It also got a little preachy, which always tends to turn me off Overall, worthwhile information.

    25. With his writing style that entertains while it enlightens, Dr Lustig has again proven to be a vitally needed great communicator about the perils of sugar and the exploitation by the food industry of recently acquired knowledge of neurological pathways leading to pleasure addiction and happiness If this book gets the readership that it deserves then it could be as important today as Ralph Nader and Rachel Carson s seminal works were in the 1960s.I recommend this book to all comers, no scientific [...]

    26. I purchased this because I thought it would be about fake news, and how corporations have used social psychology to manipulate our emotions Instead, it s similar to the work of many food writers bemoaning the role agribusiness has played in our ongoing health crises, most of which is caused by a corrupt food system And while I agree with what Lustig says, I don t feel the material lives up to the promise of the book s title, blurb or his lofty goals I d recommend his earlier work Fat Chance, whe [...]

    27. Dr Lustig sets up a highly logical framework, tying together endocrinology, neurochemistry, corporate greed, and political mistakes to demonstrate how we ve been pwned.His four solutions the four C s Connect, Contribute, Cope, and Cook are a little unique in their perspective, but the overall advice itself tracks with a lot of other books I ve read.All in all, this book is very readable, and doesn t seem to leave a lot of space for disagreement.

    28. Dr Lustig does a good job showing how dopamine and serotonin work, and describes their roles in addiction and moods Corporations, advertisers, and the government use this science to manipulate us and nTheres no one to stop them It s up to us to understand this and to be own advocates by scrutinizing our behaviors and choices I give this a 3.5 rating it would be a 4 if he were less repetitive He has an engaging style of writing.

    29. If people really want to do something about the Opioid crisis in this country they owe it to themselves to read this book Processed foods and sugar specifically, are some of the first triggers for the Dopamine response That addiction starts young and many are left looking for the next great thing with no clear understanding of the difference between pleasure and happiness Help yourself, or your children break that cycle.

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