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The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand #2020

The Glitter Plan How We Started Juicy Couture for and Turned It into a Global Brand Part memoir part business manual and % juicy the inside story of Juicy Couture one of the most iconic brands of our times While working together at a Los Angeles boutique Pamela Skaist Levy and

  • Title: The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand
  • Author: Pamela Skaist-Levy Gela Nash-Taylor Booth Moore
  • ISBN: 9781592408092
  • Page: 196
  • Format: Hardcover
  • The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand By Pamela Skaist-Levy Gela Nash-Taylor Booth Moore, Part memoir, part business manual, and 100% juicy the inside story of Juicy Couture, one of the most iconic brands of our times While working together at a Los Angeles boutique, Pamela Skaist Levy and Gela Nash Taylor became fast and furious friends over the impossibility of finding the perfect T shirt Following their vision of comfortable, fitted T shirts, they set upPart memoir, part business manual, and 100% juicy the inside story of Juicy Couture, one of the most iconic brands of our times While working together at a Los Angeles boutique, Pamela Skaist Levy and Gela Nash Taylor became fast and furious friends over the impossibility of finding the perfect T shirt Following their vision of comfortable, fitted T shirts, they set up shop in Gela s one bedroom Hollywood apartment with 200 and one rule Whatever they did, they both had to be obsessed by it The best friends project became Juicy Couture Pam and Gela eventually sold their company to Liz Claiborne for 50 million, but not before they created a whole new genre of casual clothing that came to define California cool Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples They balanced careful growth with innovative tactics sending Madonna a tracksuit with her nickname, Madge, embroidered on it and created a unique, bold, and unconventional business plan that was all their own the Glitter Plan Now, Pam and Gela reveal the secrets of Juicy s success how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project They also share their missteps and hilarious lessons learned like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela s multimillion dollar fashion empire.

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      196 Pamela Skaist-Levy Gela Nash-Taylor Booth Moore
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      Posted by:Pamela Skaist-Levy Gela Nash-Taylor Booth Moore
      Published :2019-010-20T12:44:28+00:00

    1 thought on “The Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand

    1. F off Juicy Couture I bought this book because it sold itself as we were on really hard times with only 200 bucks and a dream, and no Harvard business degrees So I thought this would be inspiring as a young female entrepreneur starting a business without funding in software Oh, but they had wealthy husbands and parents, shopping at Nieman Marcus, Saks, and Barneys And they only had photography and fashion degrees from FDIM and CARNEGIE MELLON B please Not to mention their ties with the founder o [...]

    2. Ok, I had just finished girlboss and was eager to find another inspiring read I saw this one had good reviews, so I went for it Once I start a book, I can t leave it unfinished and this ended up being a very painful fight to the end.First of all, it s very poorly written Like, high school essay level I don t know if they really are as ditzy as their writing makes them sound I hope not Nothing in this book was helpful According to these women they invented the concept of sending celebrities cloth [...]

    3. Remember when you were in elementary school and you thought you could do anything Then by junior high you knew you couldn t Well, we skipped that day of school Pam and Gela are the super cool and fun girls from California that you just want to be best friends with They believe that they can do anything and they usually do just that They are real women who were able to succeed by working hard and never forgetting who they are I loved this book and I love their story I highly recommend this for an [...]

    4. First reads giveaway win Though the tone was sometimes off putting and the narration was a bit strange narrated jointly in the 1st person plural, which makes it choppy to refer back to the individual women , the story itself was interesting Interspersing their memoir with business strategy was a successful method too.

    5. This book really surprised me It is very interesting, very funny and most informative If starting your own business is something you are thinking of then this book is for you Don t hesitate to pick this up.you won t put it down until you are finished.I received this book from the publisher for an honest review.

    6. MehMehWhile this book spouts fluff than foundation, once you get past the name dropping, one has to admire these two for getting their business not only off the ground but developing it into a formidable brand.However, I couldn t help but view the story as a guide for what NOT to do, particularly when the authors sold their business The final chapters of the book are positively cringe worthy.All in all, great if you are a Juicy fan or fashion tragic.

    7. I read the book and could not put it down a must read for anyone who has ever dreamed of starting anything really want the sequel.

    8. The most interesting part of this book was hearing the story of how they really helped pioneer the way brands are marketed and merchandised and the celebrity influencer relationships they built It is a super easy read, which is great That said, what I didnt love was that they tried to make the story into a sort of business manual Their lessons weren t really groundbreaking and really the takeaways at the end of the chapters were better served from the stories that exemplified them Seemed like th [...]

    9. These girls did exactly what I did, sold my company and watched from the sidelines while it deteriorated Then you have to live with it and a non compete clause all the while wishing you could take off where you left off with another brand or something, but it s never quite right again Living life Fast and Furious then boom, it s done, now what does one do

    10. I can see where this book wouldn t be exciting for everyone, but for me it was It was exciting, sad, happy, and crazy journey that I felt I knew even before I read this I just have a true love for juicy and could really see it going downhill Otherwise this book was really interesting and a fun and inspirational read.

    11. Truly one of the most poorly written books I ve ever read Occasionally there was decent information in here, but I still would not recommend this book if you re hoping to gain knowledge on entrepreneurship.

    12. This book is basically a bragfest They sell it to us as a story about how they began the business with no capital and no Harvard business degrees Well, they had wealthy family and husbands, contacts in the fashion industry, and a degree from FIDM and another fancy art school They think they invented the concept of sending product to celebrities for free advertising and throwing fun launch parties The comparisons of the Juicy tracksuit to Chanel s little black dress is absurd And saying to play d [...]

    13. The Glitter Plan was a book perfect for women who want some sound advice about starting a business and succeeding This was one part memoir and one part business advice book To emphasize the business tips a reader could pick up from these two female moguls, at the end of each chapter the pair highlighted the main things they learned that were explained in the preceding chapter What was missing in this book for me was the personality of these two amazing women Aside from them eating candy as they [...]

    14. I found this book entirely by accident, searching for books on social media and marketing It looked fun and interesting, so I threw it in the library cart I found it surprisingly readable Partly this is because the writer who worked with Pamela and Gela did a very good job, partly because their story is fascinating I found the way they stumbled into what became a very lucrative business interesting, and was inspired by the way they followed their passion and intuition It helped that I d never he [...]

    15. Total disclaimer I won this book on the First reads giveawaysI just didn t get around to reading it for a while life has been busy At first the flow of the book was a bit confusing as the authors write as though they are one person, but occasionally refer to each other by name However once I got into the narrative, it was a fun read about how two friends built an amazing brand staying true to themselves along the way They covered their successes and failures openly, and had helpful summaries of [...]

    16. I never owned any Juicy Couture clothes, though it was hard to avoid all of the bright logo printed tracksuits and T shirts in the late 90 s and early 2000s This book tells the story of the brand s rise, the purchase by Liz Claiborne and the inevitable fall once styles changed and the brand stagnated The book is told in first person and third person at the same time which is really annoying I think the authors also are looking at the past through rose colored glasses Funny how everything they di [...]

    17. The Glitter Plan lays bare the path to success that Skaist Levy and Nash Taylor followed in founding Juicy Couture Did you know they started their first business with just 200 It evolved into Juicy Couture The book includes takeaways about how to pick partners, how retail works, and how to recover when you lose your hold on the thing you started The most important lessons are weaved throughout the book and speak to how these savants who didn t go to an Ivy League business school built a powerful [...]

    18. I enjoyed reading this book I took it for what it was of a memoir than a how to guide to building a successful start up This was probably why it was such a fun read for me and I wasn t as disappointed by it as other reviewers were It s always interesting to read about how major forces in different industries came to be Reading about the birth, heyday and demise of Juicy Couture was no different If you do as I did when I picked up the book and take it as it is a memoir instead of looking for it [...]

    19. A light and interesting read on how the two founders and best friends of Juicy Couture created their empire before it s sale to Liz Claiborne and ultimate decline, that is The laid back and fun personalities of Skaist Levy and Nash Taylor really do come through the pages, and while it s certainly not award worthy prose, it almost doesn t really matter with a story like this These two women are dedicated, gutsy, creative, ambitious, and make you want to hang out with them Definitely would recomme [...]

    20. The Glitter Plan How We Started Juicy Couture for 200 and Turned It into a Global Brand by Pamela Skaist Levy and Gela Nash Taylor with Booth Moore is the story of how two girls had a dream, turned it into reality, and watched it disappear This book is part narrative memoir and part business advice with a conversational writing style that makes the book an easy read.Read my complete review at memoriesfrombooks 2014 Reviewed for GoodReads First Reads program

    21. I debated between two and three stars Because there was actually a tiny bit of knowledge dropped Although I ve never worn Juicy, and never will, I did work for a business like their s that started small and became too big, too fast The lessons they learned are all ones I ve been through However, I am not married to a rock star, and my business didn t sell to Liz Claiborne for than 200 mill No, I just got laid off after giving three years of blood, sweat, and tears.See what I mean LESSONS AND KN [...]

    22. This was an interesting and entertaining read These two ladies are entrepreneurs and really generated a fashion revolution Each chapter ended with a recap of the business tips from that chapter the tips were shared in an anecdotal way throughout the chapters, so the recap at the end is nice tool for those reading the book who truly are interested in this book as an entrepreneurial guide book rather than an autobiography.

    23. I loved this book I was such a huge Juicy Couture fan when I was in middle and high school I would tear out the ads from magazines, collect the packaging, and even wrote a short story for my high school English class about a girl who died and went to Juicyland This book did a great job explaining the history of Juicy as well as the business aspect of it.This is a must read for all Juicy fans.

    24. The Glitter Plan, a well written and very direct account of the rough and tumble world of fashion and a start up company It offers insight to starting a business and the relationship between the authors both of which develop from a thread bare chance encounter As fate weaves the authors together, it creates an international brand Growing a friendship is a challenge building a business can be time consuming Skaist Levy and Nash Taylor prove that both can be done well done.

    25. So much amazing than I had ever expected What a great story of friendship, business and passion Painfully honest while still keeping a great sense of humor I recommend any woman who s thinking about launching a business of her own, just read this It ll give you some lifesaving pointers and explain the inner workings of how deals are made.

    26. This was a quick read and it was a step by step account of how Pam and Gela started Juicy Couture and marketed the brand Pam and Gela are to be admired for how they got out there and did a lot of the start up work themselves with hardly any capital It is an inspiration read to anyone else that is thinking of starting a business about how hard work and perseverance can pay off.

    27. For anyone starting a consumer business, this is a very fun way to read about starting and growing a business The 7th grade writing style takes some adjustment, but as you get to know Gela and Pam you realize the ghost writer is probably capturing their voices in an uber realistic tone An enjoyable read for women business owners or wanna be entrepreneurs.

    28. As I used to pine for a Juicy jumpsuit, I was curious about how the founder of Juicy Couture turned into such a fashionable brand that was worn by celebrities Their stories were part memoir and part lessons, which I found really interesting They followed their passion and they were able to establish a brand without solid business background.

    29. Very enjoyable Pam and Gela lived the dream Their journey from developing their brand while having fun The growth of the company was humorous The sale of the company kept me from putting the book down And the decline had my heart in my throat I am not overly interested in fashion, but I did learn a lot.

    30. Fashion specific, with minimal generalized business advice Pleasingly technical, however Quite detailed on the start up process and brand vision Ends on a pretty self promotional note and just kind of tapers off Worth a casual library borrow 5 10 audiobook thumbs up

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