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Literacy in the New Media Age #2020

Literacy in the New Media Age In this new media age the screen has replaced the book as the dominant medium of communication This dramatic change has made image rather than writing the centre of communication In this groundbreak

  • Title: Literacy in the New Media Age
  • Author: Gunther Kress
  • ISBN: 9780415253567
  • Page: 339
  • Format: Paperback
  • Literacy in the New Media Age By Gunther Kress, In this new media age the screen has replaced the book as the dominant medium of communication This dramatic change has made image, rather than writing, the centre of communication.In this groundbreaking book, Gunther Kress considers the effects of a revolution that has radically altered the relationship between writing and the book Taking into account social, economicIn this new media age the screen has replaced the book as the dominant medium of communication This dramatic change has made image, rather than writing, the centre of communication.In this groundbreaking book, Gunther Kress considers the effects of a revolution that has radically altered the relationship between writing and the book Taking into account social, economic, communication and technological factors, Kress explores how these changes will affect the future of literacy.Kress considers the likely larger level social and cultural effects of that future, arguing that the effects of the move to the screen as the dominant medium of communication will produce far reaching shifts in terms of power and not just in the sphere of communication The democratic potentials and effects of the new information and communication technologies will, Kress contends, have the widest imaginable consequences.Literacy in the New Media Age is suitable for anyone fascinated by literacy and its wider political and cultural implications It will be of particular interest to those studying education, communication studies, media studies or linguistics.

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      339 Gunther Kress
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      Posted by:Gunther Kress
      Published :2020-04-12T22:20:53+00:00

    1 thought on “Literacy in the New Media Age

    1. On the first page of this book Kress says, The world told is a different world to the world shown You know, if I was a smartarse I could say that pretty much sums up this book and leave this review there But really, his opening quote just whets our appetite We almost know that we are on the cusp of some sort of change, but we aren t necessarily all that clear about what the change is going to be If you live in Australia you only need to open up The Australian newspaper a similar effect can be ha [...]

    2. In Literacy in the New Media Age 2003 , Gunther Kress argues that we need to understand literacy differently now that the image dominates communication instead of writing, and that the screen has come to dominate instead of the page 1 Writing is now frequently on the screen, where it is subject to the logic of the image 10 , and this logic of the image and screen have now carried over to print material as well Important note Kress wants to keep literacy, as a term, limited to concerning alphabe [...]

    3. Kress writes in the preface that we have come to a moment in the long history of writing when four momentous changes are taking place simultaneously social, economic, communicational, and technological The combined effects of these are so profound that it is justifiable to speak of a revolution in the landscape of communication Kress, 2003, 9 He foretells that the combined effects on writing of the dominance of the mode of image and of the medium of the screen will produce deep changed in the fo [...]

    4. IThis is an important book It s also really hard reading If you re not into theories about literacy or semiotics but you want an overview, you d be well advised to find some of his articles instead.

    5. Great book, foundational for my PhD exam year I m still confused, however, about the difference between genre, mode, and medium.

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